Our Founding Principles


Be a world class and trusted service provider; matching the right career to the right job in a reliable, responsible and ethical manner, thus creating bright futures for both clients and candidates.



Founding Principles & Values

1. A zest for finding the right talent for our clients
We believe that organizations require the right candidate rather than the best available candidate. Thus, we focus our energies and efforts in bringing the right career to the right job. We exist to add value to our clients by providing the correct assessment of candidates.

2. To provide service with dignity, ethics and distinction
Delivering world-class value by bringing know-how, ideas and consistency to our efforts and capabilities. These are directed towards solving unique client challenges. We work with sincerity; meeting clients’ defined expectations on quality, time and cost and thereby be worthy of earning their respect.

3. To share facts as seen by our consultants
We shall always share the facts of our clients with candidates and those of our candidates with our clients. Regardless of commercial interests or any involved benefit, we shall never compromise on the truth and never oversell a candidate or a client.

4. To put client and candidate interests ahead of our own
We approach each task with the mindset of delivering value and honest execution. Always, under promise and over deliver the value to stakeholders.

5. To always make a difference
Every successful performance requires bringing in right knowledge, hard word, innovation and running that extra last mile. We apply our passion, thoughts and commitment to delivering the most successful solution for our clients. With each engagement, we ask ourselves, “Have we been better than the previous performance?”, and “What could we have done better on an absolute and relative basis?” We continuously seek knowledge and actively apply it in all our dealings.

6. To always seek a better and cost effective way
We continue to seek better, newer and cost-effective methods for our service delivery. The essential principle for any leading company is to be able to anticipate clients’ needs and to invent something that has not yet been created but whose need is already felt. We seek to keep bringing better, faster and cost-effective solutions to our clients.

7. To build lasting relationships
Ours is a people business and each interaction creates an opportunity for us to know you. We seek to create mutually beneficial relationships which are rewarding and lasting. We extend a spirit of collaboration, trust, respect and responsibility to all our relationships which brings value and life-lasting rewards.

8. To be authentic and careful
We act with honesty and integrity, not compromising on the truth. We recognize the importance of confidentiality and pledge to take utmost care in maintaining the same.

9. To behave equitably
We treat our people, our clients, our partners and our candidates with equal respect, courtesy and sensitivity. Our behavior, irrespective of caste, creed, religion, designation, experience and capability, is one of respect.

10. To empower our people
Our people are the flag bearers of our beliefs & values and create lasting value for our clients, candidates and all stakeholders. We work towards making a better tomorrow by building empowered recruitment leaders today.

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